International Buisness

(a) What was the critical catalyst that led Kodak to start taking the Japanese market seriously?until early 1980s when Fuji launched an aggressive export drive, attacking Kodak in the north American and European markets. ====================(b) From the evidence given in the case do you think Kodak’s charges of unfair trading practices against Fuji are valid? Support your answer.The charges were very valid.the Japanese government helped to create a ‘ profile sanctuary’ for Fuji in Japan by systematically denying Kodak access to Japanese distribution channels for consumer film and paper. Kodak claims Fuji has effectively shut Kodak products out of four distributors that have a 70% share of the photo distribution market. Fuji has an equity position in two of the distributors, gives large year –end relates and cash payments to all four distributors as a reward for their loyalty to Fuji, and owns stakes in the banks that finance them. Kodak also claims that Fuj i uses similar tactics to control 430 wholesale photo furnishing labs in Japan to which it is the exclusive supplier. Moreover Kodak’s petition claims that the Japanese government has actively encourages these practicesWhich company is truly Multinational ? Why?COMPANY A IS Geocentrism ORIENTATION [GLOBAL MULTI ORIENTED]Integrated global outlook More powerful total company throughout Better quality of products and services Worldwide utilization of best reaources Improved local country management Greater commitment to global objectives Higher global profitsCOMPANY B– IS ETHOCENTRIC Ethnocentric Orientation †¢ domestic market extension concept: †¢ Domestic strategies, techniques, and personnel are perceived as superior †¢ International customers, considered secondary †¢ International markets regarded as o outlets for surplus domestic production †¢ International marketing plans o developed in-house by international division 2 List three differences between Company , Multi National company and Trans Multi National Company ? Content of the Four Basic Multinational Strategies a) Explain why MNCs have located R & D centres in developing countries?SOME OF THE DEVELOPING COUNTRIES OFFER(a) access to highly qualified scientists as shortages of research personnel emerge in certain fields in industrialised countries, (b) Cost differentials in research salaries between developing and industrialised countries, and (c) rationalisation of operations, assigning particular affiliates the responsibility for developing, manufacturing, and marketing particular products worldwide.(b) Mention the areas where R & D activities can easily be decentralised.1.INTEGRATED CHIPS/OPTICAL DATA DEVICESFor instance, Sony Corporation of Japan has around nine R & D units in Asian developing countries. It has three units in Singapore conducting R & D on core components such as optical data shortage devices, integrated chip design for aud io products and CD-ROM drives, and multimedia and microchip software.2. VIDEO/ DESIGN/DERIVATIVE MODELS It has three units in Malaysia working on video design, derivative models and circuit blocks for new TV chases, radio cassettes, discman and hi-fi receiver designs.3.DESIGN UNIT FOR COMPACT DISCS/RADIO CASSETTES ETC It has one unit in Republic of Korea focusing on the design of compact discs, radio cassettes, tape recorders, and car stereos.4.DESIGNING/DEVELOPING RECORDERSIt has one in Taiwan designing and developing video tape-recorders, minidisk players, video CDs, and duplicator. Finally, it has one unit in Indonesia focusing on the design of audio products.Such units often work in collaboration with science and technology institutes in the host country. For instance, Daimler Benz has established such a unit in Bangalore, India, in collaboration with the Indian Institute of Science to work on projects related to its vehicles and avionics business. Current work includes interfac e design of avionics landing systems and smart GPS sensors for use by the group’s business worldwide.VARIABEL COST 27000 30000 57000FIXED COST 13000 13000 2600040000 43000 830001. The Profit Volume ratio [pvr] pvr=contribution/ sales =sales-variable cost / sales = 95000-57000/95000= 0.40 ====================== 2. Fixed Expenses=======26000 ======================= 3. Break-Even Sales Sales- variable = contribution margin Break even sales= total annual fixed cost ___________________ Contribution margin/total sales =26000/ 0.40 =65000.4. Percentage of margin of safety †¢ Subtract from the projected sales the amount of sales you need to break even. For example, if you anticipate sales of $95,000, but only need $65,000 to break even, subtract $65,000 from $95,000 to get a safety margin of $30,000. †¢ 2Divide the safety margin by the projected sales to find the margin of safety ratio. In this example, divide $30,000 by $95,000 to get 0.315. †¢ †¢ 3 Multiply the margin of safety ratio by 100 to find the margin of safety percentage. In this example, multiply 0.315 by 100 to get an 3.15 percent margin of safety.

How to manage time Essay

The two most powerful warriors are patience and time Tolstoy Why use time management skills? It’s important that you develop effective strategies for managing your time to balance the conflicting demands of time for study, leisure, earning money and Job hunting. Time management skills are valuable in Job hunting, but also in many other aspects of life: from revising for examinations to working in a vacation Job. Sometimes it may seem that there isn’t enough time to do everything that you need to. This can lead to a build up of stress. When revising for examinations, or during your final year when you have to combine the pressures of intensive study with finding time to apply for jobs good management of your time can be particularly important. Once we have identified ways in which we can improve the management of our time, we can begin to adjust our routines and patterns of behavior to reduce any time-related stress in our lives. What skills are required for effective time management? Some of these skills including setting clear goals, breaking your goals down into discreet steps, and reviewing your progress towards your goals are covered in Action Planning. Other skills involved include prioritizing – focusing on urgent and important tasks rather than those that are not important or don’t move you towards your goals; organizing your work schedule; list making to remind you of what you need to do when; persevering when things are not working out and avoiding procrastination. Using Lists Keeping a to-do List TO DO Work Write up lecture notes. *Prepare for seminar on Thursday Decide on subject for project Go to library to get material for essay. Other *Pay rent Research employers I want to apply to. Card for Sue’s birthday Prepare draft CV Buy iron Get two tickets for concert Visit Simon Go to bank to remember everything in your head as this is a recipe for disaster! Carry a pen and paper or organizer wherever you go. At the simplest level your reminder system could simply be to use your diary to write down the things you need to do, including appointments and deadlines. Before interviews, it’s fine to write down the questions you wish to ask on a small piece of card or notepad â€Å"To stay on schedule I devised a timetable which I had to stick to. I used an electronic calendar which I programmed to send out emails as reminders to myself and my team. This was a very useful tool and it is one that I have used continuously to manage my time effectively. † Kent student. A daily list of tasks that need to be done is an essential part of action planning. Refer to and update this regularly. Priorities items on the list into important/not important and urgent/non-urgent. Such a list can take a variety of formats but an example is given to the right. Update your list daily, crossing off completed tasks and adding new tasks that need to be done. Urgent or important tasks can be highlighted with an asterisk. Advantages of using a to do list Focuses your mind on important objectives You are less likely to forget to do tasks Writing a list helps order your thoughts It helps show the bigger picture You dont need to hold everything in your head. It saves time It helps you decide on priorities: the most important and the most urgent You are less likely to become sidetracked You get the reward of ticking off your achievements You feel more in control You have a record of what you’ve done You always have something to work on Setting Goals Set yourself specific and clearly defined goals, and make sure that these are realistic and achievable. To do this, you first need to examine your present situation and assess what goals are important to you and what action you need to take to achieve your target. Have a contingency plan or alternative route to your goal in case you have to change your plans, for example, taking a relevant postgraduate course if you can’t get a Job. See Action Planning. In a survey by Accountemps 150 executives were asked, â€Å"On which day of the week are employees most productive? † Their responses: Monday 12% Tuesday 57% Wednesday 11% Thursday Friday 3% Don’t know 6% Prioritizing Efficiency and effectiveness are not the same. Someone who works hard and is well effective. To be effective, you need to decide what tasks are urgent and important and to focus on these. This is called prioritizing. It’s important to list the tasks you have and to sort these in order of priority, and then to devote most time to the most important tasks. This avoids the natural tendency to concentrate on the simple, easy tasks and to allow too many interruptions to your work. Differentiate also between urgent and important tasks: an urgent task may not necessarily be important! When job hunting, you wont be able to apply to every employer. You will need to carefully riorities those you wish to apply to, based upon factors such as closing date, location, degree class required, and chances of getting in. Avoiding Procrastination â€Å"Never leave that till tomorrow which you can do today. † Benjamin Franklin Procrastination is the scourge of action planning. It’s important that you manage ‘Your fear of doing things’ you dont want to do and realize that the fear is often far worse than any possible negative results. Try to take decisions immediately when possible and when you don’t need to gather more information pertinent to the decision. The best time to do something is usually NOW. Taking action generates the impetus for further action. Many applications to prestigious employers now need to be made in the first term of your final year and if you procrastinate you’ll miss the deadlines. Breaking down tasks Break goals down into their components so that you can accomplish them one step at a time. Write these steps down, and try to be as specific as you can when you do this. Try to complete one task before you go on to the next. Reward yourself for achieving these goals to maintain your enthusiasm. For example, when you are invited to your first interview, treat yourself to a good meal with friends. Regularly review your progress towards your goals and revise plans as appropriate to take account of unforeseen changes. Persevering Inevitably, things will not always run smoothly as you progress towards your goals. When things are not working out, you need to persevere and learn how to take a positive attitude towards frustration and failure. Mistakes are a crucial part of any creative process and each is a lesson leading you towards the right solution. Fear of making or admitting mistakes is a major handicap to taking effective action. It is said that the people who have achieved the most have made the most mistakes! Try to be aware that satisfaction comes as much from pursuing goals as from achieving them. Work at effective strategies to deal with pressure – these can vary from taking exercise, to relaxation techniques such as Yoga, to simply sharing problems with friends. Being assertive can also help here, for example, politely saying no to the demands of others when you are pushed for time. Sharing tasks and problems with others will spread the burden and will bring a fresh perspective to them. Organizing your time Identify areas of your life where you are wasting time and try to reduce these. A good ay to do this is to log everything you do for a week in meticulous detail and then examine your record to see how you use (or misuse! ) your time. Develop a regular work routine. Keep your work space tidy so that you can work efficiently – it’s hard to so that you meet deadlines in good time – dont leave everything until the last minute. If you have a difficult essay to write, start by drafting out the structure first- this will break the ice. When applying for Jobs keep copies of all the applications you have made and keep a log of the date you applied, result, and a record of all your nterviews, plus you were questions asked.

Inpatient Falls and bed alarms Dissertation Example | Topics and Well Written Essays - 2250 words

Inpatient Falls and bed alarms - Dissertation Example This can be in the form of low rise beds; call lights placed at closer distance, placing floor mats, toilets at closer intervals. The environment surrounding the patient should be modified to minimize the impact of the fall of the patients. It is said that 33% adults over the age of 65 fall every year. 20% of the adults who experience the fall suffer moderate to extreme injuries. The hospitalization cost estimated for the fall of a patient is about $17,500. Falls have been referred to as â€Å"nurse sensitive quality indicator† (Castex & Albright 2010). Most of the falls occur in and around the patient’s bed and in the bathrooms and are often unobserved. Patient falls are associated with certain very serious consequences. The fall experienced by a patient has a negative affect on his self confidence and result in fear of falling and ‘post fall anxiety syndrome’. A serious fall reduces the mobility of the patient and restricts his ability to perform daily ac tivities. The patient’s fall makes him more susceptible to diseases and may have debilitating affect. It may even lead to death. 50% of the people who experience a major fall die after one year. The accountability or liability associated with a fall lies with the hospital staff and the authorities (Simmons, 2010). The hospital has to bear significant costs associated with patients’ fall. It is extremely important for hospitals to identify preventive measures to control fall rates. This paper analyzes on whether the introduction of bed alarms can reduce the inpatient falls. Background and Significance of the Issue Inpatient falls are a major safety issue in hospitals because the falls may result in severe injury to the patient, have debilitating affects and may even lead to death. The patient’s prolonged stay in the hospital increases the associated costs that the hospital has to bear if the patient stays for a longer duration. The greater need for follow up care of patients, surgical needs and the costs associated with diagnostic purposes adds to the increased costs for the hospital (Hernandez, 2005). According to reports by Centers for Disease Control and Prevention (CDC), the fall costs associated with older adults was estimated at $20.2 billion in 1994. This cost is predicted to increase up to $32.4 billion by the year of 2020 (CDC Injury Center, 2006). Hospitals have to bear large costs associated with the falls. 15% to 30% of the falls cause fractures in patients. This involves the cost of casting, surgery or traction and at times even leads to death (Lopez & Et. Al., 2010). The risk factors that contribute to falls are the severe illness of a patient, the â€Å"poly pharmacy treatment strategy of the patient† , unfamiliarity of the patient with his surroundings, balance deficit, neurological disease, visual deficit, lack of proper nutrition, musculoskeletal problems and lower hip problems, multiple medication, cognitive impair ment, hypotension, depression to name a few (Dougherty, 2008). The injuries from falls can be very severe especially for the older people. According to the MD, director of the Geriatric Research Education and Clinical Center at the Malcom Randall VA Medical Center, Ronald I. Shorr, the fall rate in hospitals is about â€Å"four to five falls per 1,000 patient days, or about a fall per day in a 250-bed hospital† (Simmons, 2010). Further it is also said that one

The Typical Firms in Hong Kong and Singapore Assignment

The Typical Firms in Hong Kong and Singapore - Assignment Example There are several methods that are currently being used to encourage economic growth for the typical firm in Hong Kong and Singapore. Four methods will be discussed in this paper namely: the development of well-functioning markets; enhancement access to productive opportunities; strengthening of the international framework of policies and institutions (U.S. Agency for International Development, 2008) and increase in the rate of technological progress. The development of well-functioning markets would include effective fiscal policies which focus on a fair, properly administered and implemented tax system. It should not be susceptible to corruption and must not be a hindrance to the economic activities of the country. The monetary policy plays a significant role in the economic growth of the country. It can either slow down or speed up the economy through manipulation of interest rates or the exchange rates (Johnson, 2005). Aside from an efficient fiscal and monetary policy, economic growth is promoted by removing the barriers to entry of foreign investors and promoting healthy competition among enterprises (USAID, 2008). Barriers to entry would include such aspects as corruption and too much red tape from the government. Foreign investors are also attracted to economies which have a strong system of intellectual property rights protection which minimizes investment risks. Systems of commercial law should also be in place for both the public and private institutions. The judicial system must be perceived as being fair and just and settlements of disputes must be expeditious and transparent. Other contributing factors in the development of well-functioning markets are the improvements in the agricultural development programs, support for infrastructure, trade capacity-building, financial sector reforms, enterprise development and privatization and workforce development. The second method that can be employed to encourage economic growth is to enhance access to pr oductive opportunities. This method would mean that both the poor and non-poor members of society should be given equal opportunity to become productive and contribute to the economy. All sectors of society should be given access to finance especially to sources of credit even without being able to offer adequate collateral. Banks, particularly the government-owned ones should offer financing programs for small and medium-scale enterprises. Aside from financial support, these small enterprises need access to other non-financial business services such as technical and supply chain expertise (USAID, 2008). This is necessary for the firms to be able to be competitive in the face of globalization. A country’s economic growth is fueled by a productive labor force. To achieve this, the labor markets must be able to create new jobs and at the same time assist in the improvement of the workers’ skills and productivity (U.S. Agency for International Development, 2008). Fair lab or practices, specifically protections and benefit programs for the workers must be observed to motivate them; thereby, increasing their productivity. Other ways of enhancing access to product

Personal statment for postgraduate Essay Example | Topics and Well Written Essays - 250 words

Personal statment for postgraduate - Essay Example Currently I am a final year student at the University of Wales taking Business Information Technology and have just done my final semester examinations. Courses taken during my undergraduate at wales include; web design & development, web authorizing, systems analysis, programming for business, management in IT environment, E-commerce, data warehousing, managing people, computer & network architecture and many others which I believe give me sufficient ground to pursue a management course in IT Project Management. I visited the city of Middleborough very to see my friends studying there and the visits enabled me discover how the city in addition their favorable description of the Teesside University. I got attracted to the university’s IT Project Management Course which I strongly feel will help me a great deal in enhancing my knowledge and goal to widely understand IT, software development and management. The course relates well my future aspirations as well as the courses I have taken during my undergraduate studies at the University of Wales and as such should therefore tremendously increase my wealth of knowledge. My scores at wales have been good and in the final transcript I expect to attain 2.1 which I believe will efficiently demonstrate my academic capability & suitability for the

Different Products and Factors which Affect their Demand and Supply Assignment

Different Products and Factors which Affect their Demand and Supply - Assignment Example Similarly, any decrease in the price of a commodity will increase its quantity demanded that will result in an extension of demand i.e. movement along the same curve towards a higher level of quantity demanded. Any other factors other than price which affects the demand for a product will result into a change in its demand at every level; hence the whole demand curve will shift from its original position and will operate on a new demand curve formed on the basis and magnitude of the change. Some factors which affect the demand for a product are changes in the income level of a person, changes in the distribution of income, advertising, and marketing of the product, consumer’s taste, fashion or trend, credit facilities associated with the product, the price of substitute goods and complementary goods etc. Any changes are population are also considered to be a factor which influences the demand, however, it is considered to be a long-term factor, any changes in a population usua lly occur over a large period of time. The market for convenience foods is expanding rapidly even though there are various programs and efforts directed to inform the people about its adverse effects on human health. Some people believe that it contains a lesser amount of nutrients and a higher amount of fats, preservatives, taste enhancers etc. Despite the concerns associated with it, the demand for convenience food is on the rise as the quality or taste of the food and female employment has increased. More people are attracted towards these nearly ready-to-eat meals as they feel it saves time and is more convenient than usual cooking. The market for convenience foods is expected to expand further which means there will be further increases in its demand, this could be due to different factors such as a change in taste, fashion, lower price, higher quality etc. The price of good always plays an important role in determining what quantity will be demanded by the consumers. The price of convenience foods is expected to decrease as newer and efficient factors and methods of production are been used.

Crime Causation Unit 3DB Essay Example | Topics and Well Written Essays - 250 words

Crime Causation Unit 3DB - Essay Example According to the rational theory individuals have alternative courses of action and calculate which option is best for them (Walklate, 2007). They choose the option that is likely to give them the highest level of satisfaction. For example an individual who decides to steal a car may find it rewarding because of the joy he/she is going to derive from riding and recognition from other. On the other hand, this person has the option of spending all his savings and buy a car. Similarly he is aware that car theft may lead to his/her imprisonment, social rejection resulting from the individuals’ conviction. The police departments prefer the rational choice philosophy to positivism. This is because the police believe that the offenders are aware of the laws and understands the consequences of breaking the governing rules (Mathieu, 2006). Most of the time the police departments do not take into consideration under what circumstances the crime came about. They also believe that individuals should be punished for their crimes through being sent to prison and the punishment should be proportionate to the crime (Siegel, 2003). Police departments believe that their surveillance can be used to deter criminals from committing

Sony Reels from Multiple Hacker Attacks Case Study

Sony Reels from Multiple Hacker Attacks - Case Study Example This act of stealing an individual’s private and personal information and then impersonating them is referred to as the criminal act of identity theft (Easttom, 2011). But there is a lack of customers who have reported that their identities have been stolen due to the Sony debacle. This writing will focus on several questions related to the case. The writing focuses on the issue of losses that Sony has already realized and Sony might be facing in the coming years. These losses are both a monetary and non-monetary in nature. These losses include the monetary loss of $171 million that Sony expects to lose as a result of the series of hacking activities that have been carried out against them. These losses even include the loss of market share in the market of online gaming and other online transactions (Conn, 2002). These losses even include the effort and money that Sony will have to invest in order to get back on track. The writing even focuses on Sony Company’s responsibility towards the safeguarding of the information of its prestigious clients and the measures that Sony could have taken in order to protect the customers and the actions it will have to implement in future to save their business from hackers. Sony could have taken various measures in or der to protect its customers these measures includes the hiring of White Hat Hackers who are hackers employed for the purpose of securing computer systems from the vulnerability of hacking (Wilhelm, 2013). The writing further focuses on measures that need to be taken in order to deter professional hackers from indulging in the future.

The Descartes Method of Doubt Essay Example | Topics and Well Written Essays - 500 words

The Descartes Method of Doubt - Essay Example Though  Descartes' views can be considered subjective, the drive to seek knowledge and to prove different concepts had been recognized related to doubt (Gillespie 761). Descartes manner of seeking knowledge was corresponding to the scientific method which starts with a problem. His scientific queries started with doubt, but not with self-doubt. He stated that ideas that had been reflected from his mind were presented and simply stated without prejudice. Then the questions were divided into specific questions that can be clearly answered. The reflective process was then applied to each query on the basis of difficulty or the preset order. Upon the completion of specific ideas, the generalized views were then achieved (Williams 18). Descartes trust on reflective thought is the first principle where he based the subsequent views (Gillespie 761). In his First Meditations, he raised grounds for doubting beliefs in everyday existence. Examples of the arguments presented by Descartes are lunacy and God arguments which raised doubts on opposing groups of believers (Broughton 1). In the process of raising doubts, his main objective is to achieve absolute certainty. In addition, he focused on the method of inquiry because he believed that if doubts on the method of seeking knowledge were eliminated, certainty can be achieved (Broughton 1). In Descartes’ Discourse, he presented the Method of Doubt as the method used in the investigation of the foundations of philosophy (Broughton 1). The application of the said though was not limited to philosophy since he also used the method in mathematical research and queries (p. 5). What then is the main aim of Descartes in the establishment of the method? The Method of Doubt is the method of Descartes in the conception of knowledge. His views mean that knowledge should be uncertain and it should lack any form of doubt. For that matter, he raised doubts and uncertainty to be answered and to be eliminated (Broughton 7-8). His main aim then is to achieve concepts that cannot be doubted and refuted. Descartes’ skepticism is another point of the query because of his view on raising doubt and the application of skepticism in scientific and philosophical inquiries. Based on his view though, his intentions of proving knowledge by raising doubts and skepticism were not because he was a skeptic. Based on the researches on the Method of Doubt by Descartes, the skepticism can be considered as a positive element since it can make scientists face the doubts associated with the quest for knowledge. Instead of moving away from the doubts, they were tackled head-on and resolved (Perin 52). Conclusion The Method of Doubt by Descartes had contributed significantly to the method of scientific, mathematical and philosophical inquiry and research in the modern era. Being a skeptic or not had been an important element in Descartes achievements into becoming the Father of Modern Philosophy.

Terrorism and Human Rights in Kenya Dissertation

Terrorism and Human Rights in Kenya - Dissertation Example This not withstanding, terrorism is gradually emerging to be one major setback to the protection of human rights in Kenya. This situation has created a situation that is best described by Karanja (2003) who states that â€Å"The word terrorism sends a cold chill down the spine of every Kenyan.† Indeed as far as terrorism is concerned, one attack is not small enough to be neglected. This is because acts of terrorism come with so much emotional and psychological traumas; not to talk of physical pain and agony, loss of property and most unfortunately death of human beings. Even as these negative effects of terrorism affect humanity and more specifically residents of Kenya, one other area of concern that has gained so much prominence and come to the table of discussion is the issue of human rights of people in Kenya who suffer in the various events of terrorists attacks. In 1956, 1998 and 2002, Kenya suffered various degrees of terrorist bombings of which Kenya suffered catastroph ic effects. Not quite unusual, Kenya responded to these bombings with counter-terrorism. These counter terrorisms however worsened Kenya’s plight: especially that of ordinary citizens as their human right protection and general security came under threat. It is against this background that this research has been set off to investigate the relationship between terrorism and human rights issues in Kenya. It is against this background that this research has been set off to investigate the relationship between terrorism and human rights issues in Kenya. The research proposal shall critically analyze the evolution of human rights in Kenya, history of terrorism in Kenya,

African Americans from 1865 Essay Example for Free

African Americans from 1865 Essay African Americans have fought a great battle to become a part of society in America. Since being taken from African as slaves in the 1600’s there has been a continuous battle for equality since. Since the end of slavery Black Americans have had many accomplishments along with hardships. In this paper I will discuss some of the Major events in African American history beginning with the end of slavery which has lead to the America we know today. In 1865 Congress passed the thirteenth Amendment stating† Neither slavery nor involuntary servitude, except as a punishment for crime whereof the party shall have been duly convicted, shall exist within the United States, or any place subject to their jurisdiction† this was the outlawing of slavery and resulted in the established the Freedmen’s Bureau to assist former slaves. President Lincoln and other Republicans were concerned that the Emancipation Proclamation, which in 1863 declared the freedom of slaves in ten Confederate states then in rebellion, would be seen as a temporary war measure, since it was based solely on Lincolns war powers. The Proclamation did not free any slaves in the border states nor did it abolish slavery.[1] Because of this, Lincoln and other supporters believed that an amendment to the Constitution was needed. In many parts of the South, the newly freed slaves labored under conditions similar to those existing before the war. The Union army could offer only limited protection to the ex-slaves, and Lincoln’s successor, Andrew Johnson of Tennessee, clearly had no interest in ensuring the freedom of southern blacks. The new president’s appointments as governors of southern states formed conservative, proslavery governments. The new state legislatures passed laws designed to keep blacks in poverty and in positions of servitude. Under these so-called black codes, ex-slaves who had no steady employment could be arrested and ordered to pay stiff fines. Prisoners who could not pay the sum were hired out as virtual slaves. In some areas, black children could be forced to serve as apprentices in local industries. Blacks were also prevented from buying land and were denied fair wages for their work. This became the beginning of the Reconstruction. The Freedmen’s Bureau was designed to help former slaves make the transition from slavery to freedom after the civil war. It was a federal agency mostly involving blacks of the old confederacy ( Lowe, 1993). The Freedmens Bureau Bill, which created the Freedmens Bureau in March 1865, was initiated by President Abraham Lincoln and was intended to last for one year after the end of the Civil War.[2] The Freedmens Bureau was an important agency of the early Reconstruction, assisting freedmen (freed ex-slaves) in the South. The Bureau was part of the United States Department of War. Headed by Union Army General Oliver O. Howard, a Civil War hero sympathetic to blacks.the Bureau was operati onal from 1865 to 1872. It was disbanded under President Ulysses S. Grant. Their responsibilities included introducing a system of free labor, overseeing some 3,000 schools for freedpersons, settling disputes and enforcing contracts between the usually white landowners and their black labor force, and securing justice for blacks in state courts. The Bureau was renewed by a Congressional bill in 1866 but was vetoed by President Andrew Johnson, who thought it was unconstitutional. Johnson was opposed to having the federal government secure black rights. Congress passed the bill over his veto. Southern whites were basically opposed to blacks having any rights at all, and the Bureau lacked military force to back up its authority as the army had been quickly disbanded and most of the soldiers assigned to the Western Their responsibilities included introducing a system of free labor, overseeing some 3,000 schools for freedpersons, settling disputes and enforcing contracts between the usually white landowners and their black labor force, and securing justice for b lacks in state courts. The Bureau was renewed by a Congressional bill in 1866 but was vetoed by President Andrew Johnson, who thought it was unconstitutional. Johnson was opposed to having the federal government secure black rights. Congress passed the bill over his veto. Southern whites were basically opposed to blacks having any rights at all, and the Bureau lacked military force to back up its authority as the army had been quickly disbanded and most of the soldiers assigned to the Western frontier. The Bureau was able to accomplish some of its goals, especially in the field of education. frontier. The Bureau was able to accomplish some of its goals, especially in the field of education. There is much more African American has to overcome and many victories and defeat, In the process of fighting for equality in 1909 The National Association for the Advancement of Colored People is founded in New York by prominent black and white intellectuals and led by W.E.B. Du Bois. For the next half century, it would serve as the countrys most influential African-American civil rights organization. In 1910, its journal, The Crisis, was launched. Among its well known leaders were James Weldon Johnson, Ella Baker, Moorfield Storey, Walter White, Roy Wilkins, Benjamin Hooks, Myrlie Evers-Williams, Julian Bond, and Kwesi Mfume. Throughout the 1920s and 1930s, the association led the black civil rights struggle in fighting injustices such as the denial of voting rights, racial violence, discrimination in employment, and segregated public facilities. Dedicated to the goal of an integrated society, the national leadership has always been interracial, although the membership has remained predominantly African American. The Harlem Renaissance flourishes in the 1920s and 1930s. This literary, artistic, and intellectual movement fosters a new black cultural identity. After the American civil war, liberated African-Americans searched for a safe place to explore their new identities as free men and women, they found it in Harlem. Also known as the New Negro Movement was a literary, artistic, cultural, intellectual movement that began in Harlem, New York after World War I and ended around 1935 during the Great Depression. The movement raised significant issues affecting the lives of African Americans through various forms of literature, art, music, drama, painting, sculpture, movies, and protests. In 1939 the NAACP established as an independent legal arm for the civil rights movement the NAACP Legal Defense and Education Fund, which litigated to the Supreme Court Brown v. Board of Education of Topeka, the case that resulted in the high court’s landmark 1954 school-desegregation decision. The organization had also won a significant victory in 1946, with Morgan v. Virginia, which successfully barred segregation in interstate travel, setting the stage for the Freedom Rides of 1961. 1954 Brown v. Board of Education case: strikes down segregation as unconstitutional. Linda Brown, an eight-year-old African American girl, had been denied permission to attend an elementary school only five blocks from her home in Topeka, Kansas. School officials refused to register her at the nearby school, assigning her instead to a school for nonwhite students some 21 blocks from her home. Separate elementary schools for whites and nonwhites were maintained by the Board of Education in Topeka. Linda Browns parents filed a lawsuit to force the schools to admit her to the nearby, but segregated, school for white students. The Board of Educations defense was that, because segregation in Topeka and elsewhere pervaded many other aspects of life, segregated schools simply prepared black children for the segregation they would face during adulthood. The board also argued that segregated schools were not neccessarily harmful to black children; great African Americans such as Frederick Douglass, Booker T. Washington, and George Washington Carver had overcome more than just segregated schools to achieve what they achieved. The request for an injunction put the court in a difficult decision. On the one hand, the judges agreed with the expert witnesses; in their decision, they wrote: Segregation of white and colored children in public schools has a detrimental effect upon the colored children A sense of inferiority affects the motivation of a child to learn. [8] On the other hand, the precedent of Plessy v. Ferguson allowed separate but equal school systems for blacks and whites, and no Supreme Court ruling had overturned Plessy yet. Because of the precedent of Plessy, the court felt compelled to rule in favor of the Board of Education. [9] The Supreme Court struck down the separate but equal doctrine of Plessy for public education, ruled in favor of the plaintiffs, and required the desegregation of schools across America. The Supreme Courts Brown v. Board of Education decision did not abolish segregation in other public areas, such as restaurants and restrooms, nor did it require desegregation of public schools by a specific time. It did, however, declare the permissive or mandatory segregation that existed in 21 states unconstitutional. [13] It was a giant step towards complete desegregation of public schools. Even partial desegregation of these schools, however, was still very far away, as would soon become apparent. The next year 1955 A young black boy, Emmett Till, is brutally murdered for allegedly whistling at a white woman in Mississippi. Two white men charged with the crime are acquitted by an all-white jury. They later boast about committing the murder. The public outrage generated by the case helps spur the civil rights movement (Aug.). Fourteen-year-old Emmett Till was visiting relatives in Money, Mississippi on August 24, 1955 when he reportedly flirted with a white cashier at a grocery store. Four days later, two white men kidnapped till, beat him, and shot him in the head. The men were tried for murder, but an all-white, male jury acquitted them. Tills murder and open casket funeral galvanized the emerging civil rights movement. Rosa Parks refuses to give up her seat at the front of the colored section of a bus to a white passenger (Dec.1). She was arrested and convicted of violating the laws of segregation, known as â€Å"Jim Crow laws.† Mrs. Parks appealed her conviction and thus formally challenged the legality of segregation. In response to her arrest Montgomerys black community launch a successful year-long bus boycott. Montgomerys buses are desegregated on Dec. 21, 1956. 1963Martin Luther King is arrested and jailed during anti-segregation protests in Birmingham, Ala. He writes Letter from Birmingham Jail, which advocated nonviolent disobedience. The March on Washington for Jobs and Freedom is attended by about 250,000 people, the largest demonstration ever seen in the nations capital. Martin Luther King delivers his famous I Have a Dream speech. The march builds momentum for civil rights legislation (Aug. 28). Despite Governor George Wallace physically blocking their way, Vivian Malone and James Hood register for classes at the University of Alabama. Four young black girls attending Sunday school are killed when a bomb explodes at the Sixteenth Street Baptist Church, a popular location for civil rights meetings. Riots erupt in Birmingham, leading to the deaths of two more black youths (Sept. 15). 1964 President Johnson signs the Civil Rights Act, the most sweeping civil rights legislation since Reconstruction. The Civil Rights Act of 1964 is the nations benchmark civil rights legislation, and it continues to resonate in America. The Civil Rights Act of 1964 prohibits discrimination on the basis of race, color, religion, sex or national origin. An act to enforce the constitutional right to vote, to confer jurisdiction upon the district courts of the United States of America to provide injunctive relief against discrimination in public accommodations, to authorize the Attorney General to institute suits to protect constitutional rights in public facilities and public education, to extend the Commission on Civil Rights, to prevent discrimination in federally assisted programs, to establish a Commission on Equal Employment Opportunity, and for other purposes. Passage of the Act ended the application of Jim Crow laws, which had been upheld by the Supreme Court in the 1896 case Plessy v. Ferguson, in which the Court held that racial segregation purported to be separate but equal was constitutional. The Civil Rights Act was eventually expanded by Congress to strengthen enforcement of these fundamental civil rights References Of Du Bois and Diaspora: The Challenge of African American Studies. Michael A. Gomez Journal of Black Studies , Vol. 35, No. 2, Special Issue: Back to the Future of Civilization: Celebrating 30 Years of African American Studies (Nov., 2004), pp. 175-194 Published by: Sage Publications, Inc. Article Stable URL: http://www.jstor.org/stable/4129300 The Freedmens Bureau and Local Black Leadership Richard Lowe The Journal of American History , Vol. 80, No. 3 (Dec., 1993), pp. 989-998 Published by: Organization of American Historians Article Stable URL: http://www.jstor.org/stable/2080411 Harlem Renaissance: Art of Black America Harlem Renaissance: Art of Black America. by Studio Museum in Harlem Review by: George C. Wright The Journal of American History , Vol. 77, No. 1 (Jun., 1990), pp. 253-261 Published by: Organization of American Historians Article Stable URL: http://www.jstor.org/stable/2078660 Harlem Renaissance. by Nathan Irvin Huggins Review by: Charles T. Davis American Literature , Vol. 45, No. 1 (Mar., 1973), pp. 138-140 Published by: Duke University Press Article Stable URL: http://www.jstor.org/stable/2924561 Mary, E. Q. (2000). African-american history and culture / african-american history and culture: An on-line encyclopedia. The Booklist, 96(12), 1130-1132. Retrieved from http://search.proquest.com/docview/235465516?accountid=32521 Horne, G. (2006). TOWARD A TRANSNATIONAL RESEARCH AGENDA FOR AFRICAN AMERICAN HISTORY IN THE 21st CENTURY. The Journal of African American History, 91(3), 288-303. Retrieved from http://search.proquest.com/docview/194472189?accountid=32521 Dr. martin luther king, jr.s letter from a birmingham jail. (1997, Jan 16). Sentinel. Retrieved from http://search.proquest.com/docview/369387622?accountid=32521

Effect of Molecular Weight in the Rate of Diffusion

Effect of Molecular Weight in the Rate of Diffusion Jarrel Dean A. Yecyec ABSTRACT The effect of molecular weight in the rate of diffusion was determined by placing potassium permanganate (KMnO4), potassium dichromate (K2Cr2O7), and methylene blue in a petri dish of agar-water gel with three wells. After a drop of each in well the petri dish was covered then, the diameter of the colored area was measured with three minute interval. It was measured ten times. Methylene blue has the lowest molecular weight but, Methylene blue showed the longest diameter. Thus, Molecular weight affects the rate of diffusion the higher the mass the slower the rate of diffusion. INTRODUCTION According to the experiment of diffusion, two feet glass tube was fasten horizontally to a ring stand. After moistening two cotton balls of the same size, one with hydrochloric acid and the other with ammonium hydroxide it is plugged to one end and the other end. White smoke was observed inside the tube. When you measure the distance from the cotton to the white ring, ammonium hydroxide exhibits the longer distance. Diffusion demonstrates random motion that proceeds from a region of higher concentration to lower concentration. Diffusion it is when molecules try to achieve equilibrium. Diffusion of gases always happens gradually, it takes a relatively long time. For example, when you open a bottle of perfume inside a room it will take time before a person smell it in the other side of the room. This is explained by the numerous collisions of molecules while moving from one end to another. The root-mean-square speed is a way to estimate molecular speed. We can estimate how fast a molecule move, on the average, at any temperature. By interpreting the formula it shows that the heavier the gas, the slowly its molecules move. Molecular weight it is the mass in grams of one mole of molecules of formula units of a substance. It is also called as molecular mass. The hypothesis was arrived based on previous observation, the hypothesis is if molecular weight affects the rate of diffusion then the higher the mass the slower the rate of diffusion. Agar is a polymer made up of subunits of galactose, it is also a component of some cell walls. When dissolved in boiling water and cooled, agar looks gelatinous. Potassium permanganate (KMnO4), potassium dichromate (K2Cr2O7), and methylene blue are the compounds that will be used in this experiment. This study aimed to determine the effect of molecular weight to the rate of diffusion. The specific objectives were. To describe the effect of diffusion To explain why heavier molecules tend to be slower than lighter molecules. MATERIALS AND METHODS A petri dish of agar-water gel with three wells with a diameter of 5 millimeter was prepared. Potassium permanganate (KMnO4), potassium dichromate (K2Cr2O7), and methylene blue were obtained. The color of potassium permanganate is red-violet, potassium dichromate is yellow, and methylene blue is blue this is based on observation. One drop of each prepared solution was then placed into each well and then the petri dish should be immediately covered, a dropper was used. A ruler was used for measuring the diameter of the colored area of each substance. The set up was then recorded at a regular three-minute interval for a half hour, for every interval the colored area was measured and recorded in table 4.2. A phone was used in recording the time. After thirty minutes, the colored area was measured and recorded. The zero minute and the thirty minute were compared. A graph comparing the three solutions was then plotted and analyzed. Partial rate of diffusion was calculated at each interval. The formula for the partial rate of diffusion is final minus initial diameter of colored area divided by the final minus initial time measured. The average rate of diffusion (mm/min.) will be calculated and graphed. RESULTS AND DISCUSSION As seen in Table 1 results showed that Potassium permanganate diffuse faster than the other two. There are times that they are constant showed in Figure 1. The diameter increases as time increases but there are points that there is no change in the diameter. Potassium permanganate with the lowest molecular weight is the fastest to diffuse and Methylene blue with the highest molecular weight is the slowest to diffuse. As seen in Table 2 Potassium permanganate has the highest average rate of diffusion, it is moving 0.37 millimeters per minute. It is the fastest compared to others. Figure 2 completely showed the comparison of average rate of diffusion. The hypothesis if the molecular weight affects the rate of diffusion then the higher the mass the slower the rate of diffusion is accepted. It is supported by the root-mean-square speed because you can compute for the speed of a molecule and by the experiments. Table 1. The diameter of the three solutions at a regular three-minute interval for thirty minutes. Figure 1. A line graph comparing the three solutions and showing the Effect of time in the diameter of the colored area Table 2. The partial rates of diffusion of the three solutions. Figure 2 Comparison of the partial rates of diffusion of the three solutions. SUMMARY AND CONCLUSION The effect of the molecular weight in the rate of diffusion was determined. One drop of each prepared solution was placed into each well and the diameter was measured at a regular three minute interval for a half hour. The average rate of diffusion was computed and supported the experiment. The data we gathered is credible because there is no source of error. The results showed that Potassium permanganate exhibits fast diffusion compared to others. Therefore, molecular weight affects the rate of diffusion, the heaver the compound the slower the rate of diffusion. I recommend this experiment. add more compounds with different molar weight and different kind of samples too. If you are dealing with gases try to compute the theoretical speed of a molecule by using the root-mean-square speed and compare it with the one you observed. LITERATURE CITED Dorland, W.A.M. 2012.Agar, Dorland's Medical Dictionary. Retrieved January 17, 2013 Zumdahl, S.S 1998. Chemical Principles. 3rd edition. Houghton Mifflin. A37. Chang, Raymond. Chemistry. 6th edition. New York: McGraw-Jill. p. 183-185 Duka, A.I.M, Diaz, Q.M.G, Villa, O.N. 2009. Biology 1 laboratory manual: An investigative approach. Ninth edition. UP Los Banos, College, Laguna, Philippines. No author. Diffusion and Osmosis.

Tourism As An Industry Tourism Essay

Tourism As An Industry Tourism Essay According to Tucker and Sundberg 1988 cited Loannides and Debbage 1998 Tourism is not an industry in conventional senses as it does not have a single production process, homogenous product or a locationally confined market. Tourism might be considered as partially industrialized as it serves its visitors. He also states that it is a mix of industries which provides services in varied forms Leiper (1990 cited Loannides and Debbage 1998). Smith (1998 in Loannides and Debbage 1998) viewed tourism as a composition of businesses which facilitates business, pleasure and leisure activities by providing goods and services, and may be considered as an industry. According to Thomas Lea Davidson (1998 in Theobald 1998) defining tourism as an industry is incorrect. He states that it is a socio-economic phenomenon which assists economic and social progress and a sector which influence a wide range of industries. In his view designating tourism as an industry may be for many reasons like to gain respect, need for a sound framework, analyze and publish data or need for some to gain self identity. There have been long standing debates on whether tourism is an industry or not. The size and structure of the tourism industry made up of highly fragmented and diverse components. The tourism industry is composed of different components such as tour operators, travel agents, accommodation providers, carriers, tourism associations, destination organizations and consultancies (Mowforth and Munt 1998). As stated by Bhatia (2006) it is a collection of various industries with varied scope of operation mainly targeting revenue generated from tourism. Careful planning and implementation is necessary for economic development of any country. In the tourism sector the need for planned development is of great importance. It involves many industries working together in a complex way and needs special attention. Planning basically tries to allot limited resources between various competitors with a view to maximize output, income and employment and to make sure different sectors have fair growth. Tourism planning is a process through which the set goals can be achieved and the various choices linked to tourism development can be addressed. It is a long term and constant process of preparing, upgrading and improving a destination for tourist. Communities are the basic elements of tourism. It mainly depends upon the level of acceptance shown by local communities. In the process of planning their involvement is essential (Khan 2005). Role of Government in Tourism Planning: As stated by Hall (2008) the involvement of Government in tourism planning is very essential. The Government and private sectors play a very compelling role in the planning of tourism (Cruz 2005). It facilitates by providing Infrastructure, educational requirements, launch of regulatory surroundings for operation of businesses and participates in promotion and marketing of tourism products. Strategic Tourism Planning: The need for strategic tourism planning arises to handle crises at tourism destinations (Kerr 2003). The essential steps for strategic tourism planning are Setting objectives Explore of tourism development factors Drawing conclusions about an destinations potential Bringing new ideas for tourism development Making recommendations for destination development (Gunn 1988) Issues and Constraints for Planning: Cruz (2005) outlined some barriers for planning Small enterprises view tourism planning as an intrusion into their field and doubt about its value. It is considered to be expensive as analysis and market research is required. The complex and diverse structure of the industry. It is differentiated large and small enterprises. The tourism planners should plan strategically keeping the barriers for planning in consideration along with the short term impacts along with the long term impacts on the destination (Gunn 1988). Tourism Impacts: The development of tourism creates impact on mainly environment, socio-culture and economy of the host community at any destination. These impacts produce both negative as well as positive impact. Planning is necessary to reduce the negative impact and boost the positive impact for sustainable development of a destination. Economic: The domestic economies are supported by tourism and are considered to be a means of trade. The economic impact can be assessed at three different levels- the direct, indirect and induced. Direct impact is the value of tourist expenditure after deducting the imports which was necessary for providing the service. The firms that directly receive the tourist expenditure spent on other sectors like water, electricity etc to provide the services. The generation of the economic activity through these frequent rounds of expenditure is called as the indirect impact. The money which is re-spent in the economy by the community which was gained through the tourism in the form of salary, wages etc is called as induced impact. The positive economic impact of tourism is accessed by considering all three levels of impacts. (Cooper et al. 2008). Tourism also creates negative economic impact like employment due to seasonality (Youell 1998). Environmental: According to Mathieson and Wall (1982 cited Hall 2003) the tourism industry is environment dependent. There is little scope for tourism to flourish if a destination is not environmentally attractive. The positive impact of tourism on environment includes, preservation of ancient monuments, sites and historic buildings; creation of national parks and wild life sanctuaries; safeguarding of reefs and beaches and maintenance of forests (Cooper et al. 2008). The negative impacts are waste disposal, water pollution, deforestation etc (Youell 1998). Socio-cultural: According to Hall (2003) the way in which tourism brings changes in the value system, behaviour, lifestyle and quality of life of the local community can be termed as Socio-cultural impacts. The major positive impact of tourism on society includes creation of employment, revival of poor and non-industrialized areas along with revitalization of local arts and crafts. Tourism creates negative impacts like prostitution, crime, lose of tradition etc. In areas where tourism is the major employer, traditional activities like farming may deteriorate. It may also pave way for demonstration effect where host communities try to imitate the life style of visitors. The host communities have to adjust their routine according to the seasonality of tourism which might create disturbance in the host community (Mason 2008). Planning to mitigate the impacts: Tourism generally brings positive impacts on host communities but also carries some negative impacts (cooper et al. 2008). The concept of planning is very vital to yield high-quality benefits out of tourism. English (1986 cited Gunn 1988) gives a series of ideas to minimize the negative impacts and enhance positive ones. Measures can be taken to assist local ownership and control foreign tourism services and facilities. He states that encouraging indigenous design and absorption of local transportation, tour companies, accommodation and food services can increase attraction to tourists and can lower dependency on outsiders. The government needs to promote small and medium size businesses so that the leakage from local economy can be sealed. This in turn will ensure local participation in tourism development (Equations 2008). According to Youell (1998) both public and private sector should work together to develop sustainable tourism. Environment is the base of tourism and has to be p rotected. The importance of sustainable tourism is growing among tourists. Thus proper planning is necessary for achieving sustainable tourism (Edgell et al. 2008). The public sector should plan and implement policies to maximize the use of renewable source of energy; waste water treatment; infrastructural development and use of cleaner technology which reduces pollution (WTO). Proper legal planning and maintaining control over society would reduce crime and other harmful social activities. Educating and giving awareness to local community about tourism will enhance positive impacts and reduce negative ones (Hall 2003). Advantages of tourism can be obtained only by planning, viewing the future and dealing with anticipated consequences. These points should be carefully studied with respect to the local environment as it can affect the quality of the tourism product and may also no longer satisfy the targeted audience (English 1986 cited Gunn 1988). Conclusion: The structure of the tourism industry is very complex with different sectors such as accommodation, travel, attractions and support services working together to create the final product. Due to this fragmented composition it is very important to have planning for sustainable development. In traditional sense it cannot be called as an industry but can be termed as a collection of small and medium size businesses. For the long lasting and future of these businesses sustainable development is necessary. The essay underlines the importance of planning in tourism industry as well as the limitations to planning due to various external factors. Tourism can be considered as a very diverse and complex form of industry which has impacts on the community. It carries long lasting economic, socio-cultural and environmental impacts. Both positive and negative impacts are induced in a destination through tourism. Strategic tourism planning can mitigate some of the negative impacts but some have to be accepted as the beneficiaries part of tourism development. Strategic planning is very critical as it tries to manage crises. It attempts to enhance the positive impacts and reduce the negative impacts. The report emphasizes the importance of planning by giving approaches for sustainable tourism.

Troubled Youth :: Essays Papers

Troubled Youth I started the first day very fearless, yet reserved. I knew had to face this challenge head on. At the time I was working a regular job during the night for about eight hours a day. The accomplishment was different though; it happened shortly after receiving the job. I was just beginning community service at the same time at a local elementary school as a helper to the janitors. The crime was petty but it inhibited fifty hours of free service to the local education center. I chose this place because of its relative ease, and it was also an area I could easily get to and from. Upon first arrival I met the principal of the school. He would be my superior, but my first impression explained to me what he was all about. He was a fairly easy going man, and was straightforward when he needed to be. I found this to be true with many people that I have met who are of his same stature. He was about the size of the students attending. The irony of this anomaly was the vehicle he drove, a station wagon raised with massive tires and even more exemplified by the large lights strewn above the windshield of the car. I would see this machine on a regular basis and always think, â€Å"How in the hell does he get in?† The head janitor was very tall, and not very muscular. He was an amazingly friendly man, and I could tell he was passionate about his job, but was very restrained socially because of the people he was forced to communicate with on a daily basis. There were two other janitors, underlings of the head janitor. One was a short black man, he had been originally from Kenya, his English was horrible but he was a very life loving man. When he would sporadically speak, it was mainly just to mock his associate janitor. The associate of the Kenyan man was a very enthralling person. Everybody around me scoffed at him, to his face and behind his back. This really didn’t matter to him due to the fact that he was mentally unstable. He dragged his feet while walking and could barely hold his up in any given situation. His speech was often times so slurred that he would say something everyone in the room would look at him, and then ignore what had just happened and go back to their business.

Dentistry :: essays research papers

I began this paper with certain ideas regarding the carries process. It is a known fact that fluoride helps to prevent carious lesions. Not a whole lot of studies or information is out there on what I sought out to find. That would be the relationship between calcium phosphate and carious lesions. I am familiar with the remineralization process of enamel, and so I decided my topic would appropriately be that calcium phosphate can prevent carious lesions by helping to remineralize the enamel. It was difficult to find material to support this topic. While researching, I came across numerous products that contain calcium phosphate and claim to what I would like it to do.   Ã‚  Ã‚  Ã‚  Ã‚  Carious lesions don’t just develop over night. It is a process and it takes a long time, any where from six months to two years. Dental caries is a dynamic process characterized by alternating periods of demineralization and remineralization (Harris and Garcia-Godoy 45). Enamel is composed of densely packed hydroxyapatite crystals. The hydroxyapatite crystals are made up of tricalcium phosphate. During demineralization this is what is lost. Once enough of this mineral is lost, part of the tooth structure will collapse forming a cavity. Remineralization is when those ions lost are redeposited in a demineralized area. It all starts small. We have that wonderful acquired pellicle which is like fly paper for bacteria. When the bacteria accumulates a plaque is now present. The bacterial plaque will produce acids, which can eventually cause the enamel structure to collapse (Winston 1580).   Ã‚  Ã‚  Ã‚  Ã‚  Since calcium and phosphate are what is lost during demineralization, for the remineralization to occur we must replace these minerals. Saliva naturally contains calcium and phosphate (Winston 1580). Each person can have a different salivary concentration of these minerals. It was found that men have a higher concentration of salivary calcium than women (Sewon 917). There are any number of factors that play hand in hand with a high level of salivary calcium. High calcium content of the saliva gives us a high rate of remineralization after initial demineralization. It was noted that the number of decayed, missing, or filled teeth was lower in patients with high salivary calcium (males). Some drawbacks to having this much mineral content in the saliva are more bleeding on probing. This is due to an increase in plaque. It was also found that this calcium rich plaque hardens very rapidly.

japan :: essays research papers

In the year 710, the first permanent Japanese capital was established in Nara, a city modelled after the Chinese capital. Large Buddhist monasteries were built in the new capital. The monasteries quickly gained such strong political influence that, in order to protect the position of the emperor and central government, the capital was moved to Nagaoka in 784, and finally to Heian (Kyoto) in 794 where it should remain for over one thousand years. One characteristic of the Nara and Heian periods is a gradual decline of Chinese influence, which, nevertheless, remained strong. Many of the imported ideas were gradually "Japanized". In order to meet particular Japanese needs, several governmental offices were established in addition to the government system, which was copied after the Chinese model, for example. In the arts too, native Japanese movements became increasingly popular. The development of the Kana syllables made the creation of actual Japanese literature possible. Several new Buddhist sects that were imported from China during the Heian period, were also "Japanized". Among the worst failures of the Taika reforms were the land and taxation reforms: High taxes resulted in the impoverishment of many farmers who then had to sell their properties and became tenants of larger landowners. Furthermore, many aristocrats and the Buddhist monasteries succeeded in achieving tax immunity. As a result, the state income decreased, and over the centuries, the political power steadily shifted from the central government to the large independent landowners. The Fujiwara family controlled the political scene of the Heian period over several centuries through strategic intermarriages with the imperial family and by occupying all the important political offices in Kyoto and the major provinces. The power of the clan reached its peak with Fujiwara Michinaga in the year 1016. After Michinaga, however, the ability of the Fujiwara leaders began to decline, and public order could not be maintained. Many landowners hired samurai for the protection of their properties. That is how the military class became more and more influential, especially in Eastern Japan. The Fujiwara supremacy came to an end in 1068 when the new emperor Go-Sanjo was determined to rule the country by himself, and the Fujiwara failed to control him. In the year 1086 Go-Sanjo abdicated but continued to rule from behind the political stage. This new form of government was called Insei government. Insei emperors exerted political power from 1086 until 1156 when Taira Kiyomori became the new leader of Japan.

Comparison between Thutmose III and Napoleon I

James Henry Breasted, an American archaeologist and historian, described Thutmose III as â€Å"the Napoleon of Egypt†. [1] Today this association of the Egyptian Pharaoh to Napoleon I, ‘Emperor of the French’, persists among modern archaeologists and historians. The purpose of this essay is to evaluate this comparison, and to conclude to what extent it is accurate. Thutmose III was an Egyptian Pharaoh and the sixth ruler of the Eighteenth Dynasty, whose reign lasted for fifty-four years between 1479 to 1425 BCE. Following his father’s death in 1479 BCE, however, at ten years old Thutmose III was considered too young to succeed to the throne. As a result, his father’s widow, Queen Hatshepsut acted as his co-regent. For the next twenty-two years, though, she effectively ruled Egypt individually, even assuming the formal titulary of kingship. It was only after Queen Hatshepsut’s death in 1457 BCE that Thutmose III was able to rule as Pharaoh. By this time Thutmose III was already an experienced military commander. He had been trained as a soldier since he was a teenager and had apparently flourished in the role, appointed to lead Hatshepsut’s army in the six years previous to her death. During this time Thutmose III fought a major campaign in Nubia, and perhaps another, for which there is only tentative evidence, in addition to liberating Gaza from the rebels. As a result, he developed strong ties to the Egyptian army whilst acquiring experience in military organisation, strategy, tactics and logistics, as well as generalship. These qualities were demonstrated in Thutmose III’s first major campaign as pharaoh, in which the Canaanites, led by Durusha, the king of Kadesh, had decided to revolt in an attempt to free themselves of Egyptian influence after the death of Queen Hatshepsut. The battle commenced near Megiddo, which is now in Israel, as Thutmose III led an army of about ten-thousand men on a rapid march. Executing tactics and strategy which, while dangerous, were superior, he forced the Canaanites to scatter and flee into to the city. The Egyptians then besieged the city, which fell after another seven months. This absolute victory at the Battle of Megiddo is also the first known battle with precisely detailed events, as a part of the Annals, a listing of the seventeen campaigns led by Thutmose III as recorded on the walls of the temple to Amun at Karnak. If we examine and analyse the full text, two-hundred and twenty-three lines long (making it the longest, and possibly the most important, archaeological source in Egyptian history [2]) with an allowance for egotism it is largely reliable, and therefore useful. It illustrates that this first major campaign only marked the beginning of a long period of Egyptian expansion under a determined and relentless Thutmose III, who was obviously a successful military general. In subsequent campaigns he advanced north, steadily up the coast of Lebanon, capturing secure harbours, as well as safe transport and supply routes for Egypt’s army through the sea. By his sixth campaign, Thutmose III had also captured most of the inland cities, including Kadesh. 3] It was not until his eighth campaign, however, that Thutmose III asserted true dominance in the region, as he crossed the Euphrates River and defeated the Mitanni forces in Naharin, who posed a serious threat. Thutmose III’s subsequent campaigns were merely showings of force to ensure the continued loyalty and payment of tribute of almost three-hundred and fifty cities. With his gradual advance along a strategically well-planned route, and his careful, methodical preparation over a numbe r of years, Thutmose III had conquered much of the Near East, from the Euphrates River to Nubia. As a result, he had also created the New Kingdom Egyptian Empire, and established himself as the nation’s greatest warrior Pharaoh. The empire itself, also perhaps the first great empire in the ancient world, [4] then, consisted of cities and states held in positions of tributary allegiance, such as Nubia, but it also included those within its wider influence. This is demonstrated by the tremendous wealth that flowed into Egypt, not only from defeated enemies but also from those who feared Thutmose III’s power even though they had not come into conflict with it, including the Hittites, Cypriots and Babylonians, and even the Minoans of Crete. This ill-defined and loosely knit empire survived intact through the reigns of the next three Eighteenth Dynasty Pharaohs, its existence owed exclusively to Thutmose III. [5] It is due to his remarkable military activity record, filled with more battles over a longer period and more victories than any other general in the ancient world, [6] in addition to his short stature, that archaeologists refer to Thutmose III as â€Å"the Napoleon of Egypt†. However, although Grafton Smith, an Australian anatomist, had stated the height of Thutmose III’s mummy to be 1. 65 metres in his examination of the mummy following its iscovery in 1881, [7] he did not account for its missing feet when taking the measurements. A more recent examination revealed Thutmose III’s height to be 1. 71 metres, which was taller than the average Egyptian of his day and all of the pharaohs of the Eighteenth Dynasty except Amenhotep I. [8] Interestingly, such confusion also exists in Napoleon Bonap arte’s depiction as someone much smaller than average height, due to a miscalculation. According to his French doctor, Francesco Antommarchi, who performed the autopsy, Napoleon Bonaparte was 5 feet and 2 inches tall. However, the French pouce, whilst the equivalent to the British inch, are equal to 2. 71 and 2. 54 cm respectively, which means he was, in fact, 5 feet and 6 inches tall. This miscalculation has seen historians now describe Napoleon Bonaparte as someone of average height of the period, and as a result, he cannot compare to Thutmose III, who is now recognised as someone taller than the average height of his time, in addition to a genius in the operational art of war, and a great military commander. 9] Napoleon I was a military and political leader of France and later Emperor of the French, between 1804 and 1814 CE, and again during the Hundred Days period in 1815 CE. During the Napoleonic Wars, which involved every major European power, he led the French Empire to a streak of victories. As a result, its power rose quickly, and Napoleon I conquered most of Europe. This sphere of influence was maintained through the formation of extensive alliances and the appointment of friends and fam ily members to rule other European countries as French client states. At its most extensive, the French Empire had forty-four million inhabitants, and its subject states thirty-eight million, [10] and not since Charlemagne had a politically united Europe seemed as close as it did under Napoleon I. [11] However, it would prove to be Napoleon I’s attempt to unite the continent by armed might that would lead to his fall. Unlike Thutmose III, who appears to have been a compassionate man despite his military ferocity, with no records of massacres or atrocities among his seventeen listed campaigns in the Annals, Napoleon I is considered by many historians, including Pieter Geyl and David G. Chandler, to be a tyrant. His authorisation of the use of sulphur gas against the rebel slaves in the Haitian Revolution, as well as his decision to reinstate slavery in France’s overseas territories eight years after its abolition in 1794 CE, during the French Revolution, always controversial to his reputation, [12] certainly support the suggestion that when faced with the prospect of war, and therefore, the death of thousands, Napoleon I was not significantly troubled by the idea. (In fact, historians have estimated the death toll from the Napoleonic Wars as a figure between three and seven million. This view was certainly shared between his opponents, who continually formed Coalitions in opposition to the French Empire. The administrative and legal reforms of the Revolution which Napoleon I had carried to the rest of Europe could not be separated from the ideas of Nationalism and Liberalism that had given those reforms substance, [13] and as a result, nations within the Fre nch Empire adopted these ideas, as well as many of the military and administrative reforms that had made France so powerful. This eventually led to the formation of the Seventh Coalition, which defeated Napoleon I after his temporary revival of the French Empire in 1815 CE, which had fallen with his abdication a year earlier. Consequently France, in which the Bourbon monarchy was restored, no longer held the role of the dominant power in Europe, as it had since the times of Louis XIV. In addition, unlike Napoleon I, Thutmose III did not inherit a strong nation or experienced army, but a defeated and insular society. 14] Whilst the ‘Emperor of the French’ received massed forces, weaponry and mobility (which would later be defined as the characteristics of Napoleonic warfare) due to the innovations of the French Revolution, including mass conscription, the Egyptian Pharaoh was forced to completely reform his army. He would establish a conscript base, create a professional officer corps and equip it with modern weapons, as well as integrate chariots into new tactual doctrines. Additionally, he would also create the first combat navy in the ancient world. Perhaps it is fitting, then, that the description of Thutmose III as â€Å"the Napoleon of Egypt† should be reconsidered. Whilst Napoleon I’s First French Empire would a last combined ten years and result in an immediate loss of status France, Thutmose III’s New Kingdom Egyptian Empire was a great nation of imperial dimensions that ruled the entire world that an Egyptian would have considered knowing for more than five hundred years. 15] In addition, Thutmose III managed to architect and establish such an Empire without inheriting the calibre of resources that Napoleon I had access to. Therefore, it is obvious that Thutmose III’s military achievements were, to use the words of English military historian B. H. Liddell Hart, â€Å"greater than Napoleon†. [16] Similarly, in the opinion of another military historian in the Canadian Richard A. Gabriel, Thutmose III was not â⠂¬Å"the Napoleon of Egypt† but â€Å"Egypt’s Alexander the Great†, [17] arguably the most successful military commander in history. Furthermore, whilst both Thutmose III and Napoleon I were believed to be men of short stature by James Henry Breasted, which inclined him to make the comparison as opposed to one with another esteemed military commander, historians have now recognised that these assumptions are incorrect. The Egyptian Pharaoh, after a more recent examination, is now recognised as someone taller than the average height of his time, while the ‘Emperor of the French’ is now described as someone of average height of the period, following the discovery of a miscalculation which had deprived him of four inches. In addition, it seems that to alike the two men in character, let alone build, would be incorrect, due to their apparent differences in temperament. As a result, whilst there is a persisting description of Thutmose III as â€Å"the Napoleon of Egypt† among archaeologists, when he is compared to the ‘Emperor of the French’ it is obvious that such an image should be abandoned. Although a determination to pursue to imperialist ambitions is synonymous, the extent to which each was successful in their attempt to establish and maintain their empires differ. Thutmose III’s remarkable record of military activity, in fact, overshadows that of Napoleon I, whose empire wound only last a combined ten years and result in an immediate loss of status France, as opposed to the New Kingdom Egyptian Empire, which would last five hundred years.

Component of Marketing Plan Essay

INTRODUCTION Marketing plan is the central instrument for directing and coordinating the marketing effort. The marketing plan operates at two levels: strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. The tactical marketing plan specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels, and service. Marketing plan is a written document that summarizes what the marketer has learned about the market place and indicates how the firm plans to reach its marketing objectives. It contains tactical guidelines for the marketing programs and financial allocation over the planning period. It is one of the most important outputs of the marketing process. Marketing plans are becoming more customer and competitor oriented and better reasoned and more realistic than in the past. Marketing planning is becoming a continuous proces s to respond to rapidly changing market conditions. What is a Marketing Plan? A marketing plan provides direction for your marketing activities. Marketing plans need not be long or cost a lot to put together. Think of it as a road map, with detailed directions on how to get to your destination. Sure there may be a few bumps in the road, perhaps a diversion or two, but if the marketing plan is carefully researched, thoughtfully considered and evaluated, it will help the organization achieve its goals. The marketing plan details what you want to accomplish with your marketing strategy and helps you meet your objectives. The marketing plan: †¢ Allows the organization to look internally in order to fully understand the impact and results of past marketing decisions. †¢ Allows the organization to look externally in order to fully understand the market in which it chooses to compete. †¢ Sets future goals and provides direction for future marketing efforts that everyone in the organization should †¢Understand and support. †¢ Is a key component in obtaining funding to pursue new initiatives? Components of a Marketing Plan A marketing plan consists of following components: 1. Executive Summary 2. Situation Analysis 3. SWOT Analysis 4. Marketing Goals and Objectives 5. Marketing Strategies 6. Budget 7. Marketing audit 8. Evaluation and Control Executive Summary The executive summary is the first part of the marketing plan, but should be written after all other parts are completed. It is a brief overview of the entire plan and covers only the main points. It is useful to people you approach with your plan, such as investors, who may want to read a synthesized version to determine if they are interested in it before taking the time to read it in depth. The executive summary is also useful internally, as it helps to remind you and your employees of the organization’s desired marketing goals and how to achieve them. Situation Analysis The situation analysis helps you to determine where your organization presently stands. It should examine what’s going on outside of the organization, what’s happening with consumers, and how the business is functioning internally. External Analysis What changes are taking place in your city, county, state, country and around the world that could potentially impact your business? Some things to investigate are: †¢ Changes in political positions and legislation at the local, state, and national level. †¢ Changes in technology †¢ Trends in society’s values and habits †¢ Identify competitors and list their characteristics †¢ Economic conditions Customer Analysis Before developing a marketing plan it’s important to find out what consumers want and how they make purchase decisions. This may require some marketing research. Think about these factors: †¢ Current and potential customers †¢ Trends in consumer buying habits †¢ Why do consumers purchase this product or service? †¢ Why do others not purchase this product or service? Internal Analysis Knowing the state of the organization and its resources helps to determine where it is strong and what areas need attention. Include the following in the marketing plan: †¢ Current state of financial and human resources †¢ Anticipated state of financial and human resources †¢ Your business’s performance in relation to competitors The 5 C’s of Marketing can be summarized as: Company – The product time line, experience in the market, etc. Collaborators (or Partners) – Distributors, suppliers, and alliances. These are any companies that you work with on a day to day basis to help your company run. Customers – This is your market. Ask yourself what benefits they are looking for. What motivates them in the purchase process? Where the customer does actually purchases your product? How the product is purchased (impulse buys, internet, etc)? Understand the quantity a customer will purchase and even trends in consumer tastes. Competitors – Both your actual and potential competitors and those that directly or indirectly compete with you. Understand their products, positioning, market shares, strengths and weaknesses. Climate (or Environment) – These are governmental policies and regulations that affect the market. It is also the economic environment around your company; which is the business cycle, inflation rate, interest rates, and other macroeconomic issues. Society’s trends and fashions are found in the â€Å"climate.† The technological environment is creating new ways of satisfying needs (i.e. using technology to enhance the demand for existing products). SWOT Analysis Conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis is essential in assessing the company’s position and serves as a guide to developing marketing plans. Benefits of a SWOT Analysis A SWOT analysis provides a fairly simple, low-cost way of assessing the company’s position. It presents information that is important in developing business and marketing plans, as well as setting organizational goals and objectives. It tells you where the company currently sits, and where it needs to go in the future. [pic] When conducting your SWOT analysis, you should: †¢ Examine your company’s strengths, weaknesses, opportunities, and threats from a customers’ perspective. If you’re having trouble viewing issues that way, ask customers what they think or conduct surveys. †¢ Separate internal issues from external issues. The company’s strengths and weaknesses are internal; opportunities and threats are external. The key test to differentiate the two environments is to ask, â€Å"Would this issue exist if the firm did not exist?† If the answer is yes, the issue should be classified as external. Some things to consider about your company when determining your strengths and weaknesses are: †¢ Size and financial resources †¢ Scale and cost economies †¢ Customer Perceptions You will probably have to do some research on your competitors, your industry, and the environment in order to complete the opportunities and threats portion of your SWOT analysis. Here are some topics to consider: †¢ Trends in the competitive environment †¢ Trends in the technological environment †¢ Trends in the sociocultural environment Once you’ve finished a SWOT analysis for your company, include the resulting strategy in your business and marketing plans. Some key actions to take include: Transform strengths into capabilities by matching them with opportunities in the environment. Example Strength: The company has a very efficient order fulfillment and distribution process Opportunity: There is an unfulfilled need for the company’s product in other countries Capability: The company is capable of distributing its products worldwide †¢ Convert weaknesses into strengths by investing strategically in key areas. Example Weakness: Employees are not familiar with the latest technology in the company’s industry Investment: The employer sends employees to classes, workshops, and conferences Strength: Employees now have inside information on cutting edge technology relevant to the industry †¢ Weaknesses that cannot be converted into strengths become limitations. Example Weakness: A start-up company that has a tight distribution budget and no connections in the industry may have difficulty getting shelf space in stores Meaning to consumers: Consumers may not be able to find the company’s products Minimization: Allow consumers to purchase products through other channels, such as a web site or mail order catalog. Marketing Goals and Objectives After determining your company’s strengths, weaknesses, opportunities, and threats, you’ll have a better idea of what marketing goals and objectives should be set. Goals are the overall accomplishments that you’d like to make and objectives are benchmarks to meeting those goals. You might say that goals are more qualitative and objectives are more quantitative. For example: Marketing Goal: Increase awareness of Product X Corresponding Objectives: Increase last year’s direct mail distribution by 20% this year; develop a web site for Product X by June 1st; participate in five trade shows by the end of the year. Goals must be realistic and consistent with the firm’s mission. Objectives must be measurable and time-specific. You may also want to include the person responsible and the budget required for each objective. Marketing Strategies In this section, you’ll define your primary, secondary, and tertiary target markets and their purchasing characteristics. Next, discuss the marketing mix elements (product, price, distribution, and promotion) as they relate to your product or service. Some questions you may want to answer for each target market include: Product †¢ What are the features and benefits of your product? †¢ What is your competitive advantage? †¢ How will you position and differentiate your product? †¢ What complementary products are available? †¢ What customer services are available? Price †¢ What are the costs associated with the product or service? †¢ What will your pricing strategy be? †¢ Will you give discounts? Distribution †¢ Who are your suppliers and intermediaries? †¢ How will you make the product or service conveniently available to consumers? †¢ What partnerships can be developed to distribute the product? Promotion †¢ Where will you advertise? †¢ What public relations activities will be involved? †¢ If you will be involved in personal selling, what is your sales strategy? †¢ What types of promotions will you run? †¢ What sponsorship opportunities are available? Setting the Promotion Mix When deciding how to properly utilize the marketing communications mix to meet your marketing objectives, it is important to consider the relative strengths and weaknesses of each component of the mix. Further, you must always define your total budget first (generally defined in the Marketing and/or Business Plan) and then decide upon the best way to leverage the different elements of the mix to maximize the return on your investment. You will balance the various parts of the mix to not only create an integrated approach to your marketing communications but you must also devote enough resources for each component to be successful. Here are some things to keep in mind: [pic]Reaches large, geographically dispersed audiences, often with high frequency; Low cost per exposure, though overall costs are high; Consumers perceive advertised goods as more legitimate; Dramatizes company/brand; Builds brand image; may stimulate short-term sales; Impersonal, one-way communication; Expensive [pic]Most effective tool for building buyers’ preferences, convictions, and actions; Personal interaction allows for feedback and adjustments; Relationship-oriented; Buyers are more attentive; Sales force represents a long-term commitment; Most expensive of the promotional tools [pic]May be targeted at the trade or ultimate consumer; Makes use of a variety of formats: premiums, coupons, contests, etc.; Attracts attention, offers strong purchase incentives, dramatizes offers, boosts sagging sales; Stimulates quick response; Short-lived; Not effective at building long-term brand preferences [pic]Highly credible; Very believable; Many forms: news stories, news features, events and sponsorships, etc.; Reaches many prospects missed via other forms of promotion; Dramatizes company or product; Often the most under used element in the promotional mix; Relatively inexpensive (certainly not ‘free’ as many people think–there are costs involved) [pic]Many forms: Telephone marketing, direct mail, online marketing, etc.; Four distinctive characteristics: Nonpublic, Immediate, Customized, Interactive; Well-suited to highly-targeted marketing efforts Budget: †¢ The goal of your marketing budget is to control your expenses and project your revenues. †¢ It also assists in the coordination of your marketing activities within your organization. †¢ A realistic budget establishes a standard of performance for your actions, and communicates those standards to others responsible for implementing your marketing strategy. †¢ A well-designed budget is also a tool to keep you on target and indicate when there is needed modification of your marketing plan, especially if something goes really right or very wrong. Budgeting Approaches Where do you get budget numbers? How do you set a budget and organize it? What are some standard ways to measure your budget? There are several approaches you can take to create your budget. Examples of these approaches may include basing your budget on: †¢ Percent of projected gross sales. †¢ Percent of past gross sales. †¢ Per unit sales. †¢ Seasonal allocation. †¢ Projected cash flow. Select a budget methodology that will work best for your business. You may want to make this choice based on how you track your sales and revenues, or based on industry standards. Marketing Audit The Marketing Audit is committed to improving strategic decision making when companies are faced with specific business challenges. Our market research studies provide clarity and insight, often on the most important questions faced by top executives, corporate managers, and strategy professionals. Here are 10 of 25 key dimensions a marketing audit should assess: 1. Key factors that impacted the business for good or for bad during the past year. Including an evaluation of marketing â€Å"surprises†Ã¢â‚¬â€the unanticipated competitive actions or changes in the marketing climate that affected the performance of the marketing programs. 2. The extent to which each decision in the marketing plan—e.g. targeting, positioning, pricing, advertising, etc.—was made after evaluating many alternatives in terms of profit-related criteria. 3. Marketing knowledge, attitudes, and satisfaction of all executives involved in the marketing function. 4. The extent to which the marketing program was marketed internally and bought into by top management and non-marketing executives. 5. Customer, distributor, vendor, and intermediary satisfaction based on research among key target groups. 6. The performance of advertising, promotion, sales force, and marketing research programs in terms of ROI. 7. The performance of non-traditional programs, particularly digital offerings, in terms of ROI. 8. Whether the marketing plan achieved its stated financial and non-financial goals and objectives. 9. Which aspects of the plan that failed to meet objectives with specific recommendations for improving next year’s performance. 10. The current value of brand and customer equity for each brand in the product portfolio. Evaluation and Control Many business owners forget the importance of evaluating their marketing plan. This is extremely important, because it serves as a guideline for what to do or not to do in the next marketing planning period. It is also ensures that the plan will be implemented properly. Some questions to be answered include: How will employees be evaluated and compensated for their work? †¢ How can communication between employees be improved? †¢ Do the employees share the firm’s values? †¢ Is management committed to the implementation of the marketing plan? †¢ What can be done if the product or service does not meet performance standards? †¢ What corrections can be made if the pricing, distribution, and promotion strategies do not accomplish the marketing goals and objectives? †¢ How will marketing activities be evaluated?

The impact of hosting the World Expo 2020 on Dubai’s future economic, social and cultural life

Introduction This proposal outlines the following research question: in what ways, positive or negative, will the World Expo 2020 affect Dubai, the surrounding region, and the world in generalThis is an interesting topic for two primary reasons. The first is the personal workplace experience of the author, which involved a position at Dubai Media Incorporated (Dubai TV) conducting analysis about current affairs in the UAE region. The second is the fact that this is a landmark moment in the history of Dubai, the UAE, and the Middle in general, as it is the first time that an international exposition has been held in the region. It is possible that it will lead to the development of new forms of culture; the old may be reformulated and developed in unique ways, but it may also be fused with ideas and institutions from abroad to create novel cultural hybrids. This idea of bringing regions of the Middle East together with the rest of the world was explicitly supported by Sheikh Mohammed bin Rashid Al Maktoum, Dubai’s leader, who argued for the importance of ‘a renewed vision of progress and development based on a shared purpose and commitment’ (Expo 2020 Dubai, UAE, 2013). The possibility that the Expo 2020 will be a crucible for interacting creative forces across the world is, moreover, encapsulated in Dubai’s chosen theme: ‘Connecting Minds, Creating the Future’ (Big News Network, 2013). Research questions This research will aim to answer the following questions: What factors are likely to contribute to the success or failure of the World Expo 2020? What are the social, economic, and cultural changes that Dubai is a likely to experience? How will be Dubai’s future in the global stage change as a result of this event? How might Dubai use the World Expo 2020 as a marketing tool? How might Dubai use the symbolic economy to aid its cultural and urban regeneration and shape its new urban identity? Will Expo 2020 commentary and press show Dubai in a positive or negative light? Literature review Due to the very recent nature of the announcement, there is almost no literature dealing directly with the relationship between Dubai and the Expo 2020. However, there has been considerable commentary in the form of political and economic punditry, much of which is academic. Piers Schreiber, Vice President of Corporate Communications & Public Affairs at the Jumeirah Group, claimed that ‘the Expo will create up to 270,000 jobs in the region, bringing great economic and social benefits’ (cited in Wilson, 2013). Among these are an injection of roughly ˆ17.7 billion into the economy and a migration of talent from abroad (Wilson, 2013). These estimations are supported by the forecasting group Oxford Economics, which claims that the event will contribute nearly $40 billion to Dubai’s GDP and create 277,000 new jobs over the next seven years (Big News Network, 2013). A similar argument is put forward by Rose and Spiegel (2009), whose work suggests that ‘mega ev ents’ lead to a substantial increase in trade (approx. 30%); however, they also show that ‘unsuccessful bids to host the Olympics have a similar positive impact on exports†¦trade is attributable to the signal a country sends when bidding to host the games, rather than the act of actually holding a mega-event’ (p1). Although Sheik Mohammed has claimed that the â€Å"Dubai Expo 2020 will breathe new life into the ancient role of the Middle East as a melting pot for cultures and creativity† (Big News Network, 2013), the goal of cultural diversity has been questioned due to the strong emphasis on boosting an ‘Islamic economy’, which suggests continuity more than change (Wilson, 2013). Based on comparisons with other ‘mega events’, it is often argued that the effects of the Expo 2020 are likely to be negative for Dubai. Rose and Spiegel (2009), for example, stress that much of the evidence for the benefits of mega events is commis sioned by groups with biasing agendas (e.g., Humphreys and Plummer, 1995; Fuller and Clinch, 2000, both cited in Rose and Spiegel, 2009). The same is argued by Nitsch and Wendland (2013), who also point to the large initial investment in facilities and infrastructure associated with mega events, which can place a considerable burden on the local or national economy; there tends also to be a dramatic and unpredictable effect on property prices. The conclusion of Nitsch and Wendland (2013) is that mega events tend to have an overwhelmingly negative effect on population growth (i.e., a population decline), as measured relative to a control group. However, Nitsch and Wendland (2013), and Rose and Spiegel (2009), point to the difficulty of estimating the impact of major events. Problems quantifying the effects, especially on phenomena such as labour markets, are often exacerbated by the fact that many studies are commissioned ex ante by biased groups. Moreover, in conducting analyses suc h as this, it is difficult to find an adequate sample size due to the infrequency of mega events. Then there are problems with the intangibility of cultural and social spillover effects, as well as the economic multiplier (Rose and Spiegel, 2009). Methodology The effects of the Expo 2020 are best assessed using a variety of methodological approaches, employing both quantitative and qualitative methods. From the quantitative side there will be content analysis-case studies and statistical analyses. From the qualitative, there will be surveys, questionnaires, and interviews. In terms of research philosophy (or methodology, strictly speaking), this research will take both an objectivist and a subjectivist approach (Crotty, 1998). It would be advantageous to use what Nitsch and Wendland (2013: 4) call a ‘difference-in-differences methodology’. This draws ‘before and after’ comparisons, and in this case would entail looking at the effect of former Expos on host nations and cities and extrapolating about the probable effects on Dubai. Bibliography Crotty, M. (1998) The foundation of Social Research: Meaning and Perspective in Research Progress. Sage Publications: London Big News Network (Nov 2013) Dubai wins right to host Expo 2020 http://www.bignewsnetwork.com/index.php/sid/218715287/scat/3a8a80d6f705f8cc/ht/Dubai-wins-right-to-host-Expo-2020 [Retrieved 03/02/2014]. Nitsch, V. and Wendland, N. (2013) The IOC’s Midas Touch: Summer Olympics and City Growth, CESIFO WORKING PAPER NO. 4378, Centre for Economic Studies & Ifo Institute. Expo 2020 Dubai, UAE (2013) Our Bid http://expo2020dubai.ae/en/our_bid [Retrieved 03/02/2014] Rose, A. K. and Spiegel, M. M. (2009) The Olympic Effect, NBER Working Paper No. 14854, The National Bureau of Economic Research http://www.nber.org/papers/w14854 [Retrieved 03/02/2014]. Wilson, J. A. J. (Dec 2013) Global Islamic Economy Summit and World Expo 2020 boost Dubai’s Halal credentials, The Huffington Post http://www.huffingtonpost.co.uk/jonathan-aj-wilson/global-islamic-economy_b_4366436.html [Retrieved 03/02/2014].