Redwin Strategic Marketing Plan - 7188 Words

Redwin Strategic Marketing Plan Table of Contents Title Page 1 Introduction 3 Situation Analysis 4 Market Analysis 5 Customer Analysis 8 Competitor Analysis 15 Internal Analysis 22 S.W.O.T Analysis 28 Strategic Position 31 Vision and Mission 32 Marketing Mix Strategies 33 References 35 Introduction Redwin is a small Australian based company with a relatively broad product range of body and skincare brands. Redwin also seeks to expand their product range overseas and within other product categories. Their products are Australian made and owned, are relatively priced, environmentally friendly and are also created from natural ingredients. Their current products include a range of sorbolene lotions, body washes,†¦show more content†¦Table 8 Australian Skin Care / Sun Care : Growth Categories 2007 Australian Skin Care / Sun Care Market Catergory Values Category Sales Value Increase 2005-2006 Market Category Value ($m) Facial Moisturiser n.c 85.7 Cleansing 3% 81.6 Current Redwin Products Hand Body Cream 10% 41.9 Creme -4.90% 5.8 Hand Cream -3% 4.5 Mens Skin Care 27% 15 Sun Care 9% 123 Fast Growing Products Self Tanning 15% 24 (Data source: Retailworld Grocery Guide 2007) The above data shows product growth categories for skincare. It is important to note that many of Redwin’s competitors do have products in Men’s skin care and in self tanning which are 2 of the fastest growing skin care categories in Australia. Customer Analysis Below is a simple application of our segmentation based on our chosen demographics. We used a multiShow MoreRelatedRedwin Strategic Marketing Plan7196 Words   |  29 PagesRedwin Strategic Marketing Plan Table of Contents Title Page 1 Introduction 3 Situation Analysis 4 Market Analysis 5 Customer Analysis 8 Competitor Analysis 15 Internal Analysis 22 S.W.O.T Analysis 28 Strategic Position 31 Vision and Mission 32 Marketing Mix Strategies 33 References 35 Introduction Redwin is a small Australian based company with a relatively broad product range of body and skincare brands. Redwin also seeks to expand their product range overseas and within other product categories